Business Strategy

         Sysco’s competition are direct suppliers, for example farmers who produce their own supplies and sell it directly to some companies rather than having a third party in the middle. Other competition that Sysco has are other food distributors, other companies that supply to the healthcare industry, educational facilities, restaurants, hotels and much more. Some competitors, just to name a few are US foods Holding Corp., Core-Mark Holding Co., United Natural foods and many more. Sysco has many ways to compete with their competitors not only are they a food distributor, but they also provide Food service management to help provide sources to companies whether they are new to the business or have years already in service. The food service management provides many solutions.

 

         One solution is Menu solution that involves menu analysis which is when Sysco uses full cost analysis and breakdown of the industry to be able to provide a roadmap for their customers menu who seeks these services. They also help with suggestions like payroll, marketing, payment processing and much more. Sysco also now provides a new service called Sysco Print Shop where their customers can create and print things like menus, banners, etc. Sysco has a great advantage over their competitors because they do not provide these extra business solutions like Sysco.

       The distributor ships 21.5 million tons of produce, meats, prepared meals and other food-related products each year. It uses software, databases, scanning systems and robotics to do it efficiently. Sysco has refactored ERP and other critical business applications and migrating them to Amazon Web Services. After deciding that the soaring costs associated with supporting a multi-year ERP project weren’t worth the company’s money, Sysco is moved the global food distributor’s IT systems to Amazon Web Services’ (AWS). A few years into the cloud migration, and the company has no regrets. Sysco helps its customers find opportunities to raise prices, position the most profitable items on the menu, and track supplies through the PoS sales system to know when to reorder. Sysco uses social media also, to promote businesses. Sysco’s key resources are its supply chain and portfolio of products, its distribution and logistics infrastructure, its IT infrastructure and customer portal, its sales channels, its partnerships, and its personnel.

         Some of Sysco’s five force analysis, are digital, products and solutions, supply chain, customer team and future horizons. When it comes to digital, Sysco believes in enriching the customer’s experience through personalized digital tools that reduce friction in the purchase experience and introduce innovation to their customers. For product and solutions Sysco’s main strategy with this is to provide customer-focused marketing and merchandising solutions that inspire increased sales of their broad assortment of fair priced products and services. They are improving merchandising and marketing solutions by developing improved strategies for specific cuisine segments. As far as supply chain, they want to serve customers efficiently and consistently with the products they need, when and how they need them, through a flexible, agile delivery framework.

         With customer teams, Sysco intends to improve the effectiveness of sales organization by leveraging data to increase the yield of the sales process. With future horizons they are committed to responsible growth. Sysco will cultivate new channels, new segments, and new capabilities while being stewards of their company and our planet. They will fund our journey through cost-out and efficiency improvements. information system supports these strategies in many ways. They have developed mobile apps and websites making it easier for their customers to place orders, look at invoices, inventory, real-time delivery tracker and much more. The app is called Sysco Counts which customers are able to do all that was mentioned.